HEYRU draws its name from an Isoko word that signifies 'natural beauty.' This choice reflects the essence of the brand, as it offers a range of food, health, and cosmetic products that are sourced ethically in Nigeria and packaged in Manitoba.

HEYRU takes pride in its commitment to being earth-friendly, utilizing only 100% natural ingredients of the highest quality.

The brand specifically sources hibiscus and shea butter from the northern region of Nigeria, where Joseph, the founder, ensures fair compensation for the community workers who contribute to the value creation process.